Skin cancer – the world’s most common cancer – has doubled since the 90s. It's forecast to double again over the next 20 years. And yet, unlike other cancers, its 90% preventable.

LifeJacket was created with the single vision of stopping the increase in skin cancer. If more people knew the facts and protected their skin every single day, further tragedies could be avoided.

Taking better care isn’t just about preventing skin cancer though. Everyday skin protection is all that matters. It’s the 80% rather than the marginal gain that will keep you healthy and looking good. That’s why Lifejacket have designed products that give your skin what it needs – all year round – for long-term skin health.

LifeJacket. They've Got Your Back. And Your Front!